GFAR
Partners in Action
Editorial
Guidelines 2021
Campaign
overview
The GFAR Partners in Action campaign
celebrates the achievements of our diverse network of partners who are working
together to shape a new, sustainable future of agriculture and food. We welcome
blog submissions from our partners that describe progress or impact related to
a key theme in agri-food research and innovation (below).
We particularly encourage blogs that
highlight your involvement with GFAR, however are open to all suggestions
related to the monthly themes.
Month |
Theme |
June |
Climate
change |
July |
Farmers
at the center of innovation |
August |
Youth in
agri-food systems |
Readership
The target
audience for the campaign is the GFAR network of partners and followers:
·
600+ partners in GFAR
·
Nearly 8,000 GFAR newsletter subscribers
·
42,500+ GFAR social media followers
While these are informed audiences, they are also diverse, and as such we ask
that blogs are not too technical or scientific. They should be easy to read, tell
a story and provide context.
Blog guidelines
·
600-800 words
·
Clickable title no longer than 10 words
·
US English
·
2 -3 high quality editorial photos in landscape
orientation must be provided. Photos should be a minimum of 1500px wide and
accompanied by a descriptive caption that includes the
photographer/organization credit.
·
Use hyperlinks to sources directly in text
rather than references.
·
Blogs can be authored by individuals or as an
organization.
·
For quotes, use past tense “said” instead of
“says”.
·
File submitted in MS Word format.
Deadline
·
We aim to have all articles ready by 25th of a
given month for publishing the following month.
·
If you need to have the article published on a
specific date, please let the campaign coordinator know.
Promoting
campaign blogs
·
Blogs may be cross posted on your website with
a link to GFAR.
·
Mutual social media promotion is expected.
·
GFAR will provide social media messages and a visual
card to promote the blog.
·
The campaign hashtag is #GFARinAction.
Submission
All
submissions or expressions of interest should be directed to the campaign
coordinator, Holly Holmes holly@cultivatecomms.com. Blogs are subject to review and editorial
oversight by GFAR. Please allow adequate time for review ahead of the monthly
cut-off date.
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